SAINT JAMES” is known as a standard for marine sports and casual wear. St. James, the pride of France with its ties to the sea, is a traditional brand that continues to attract many people with its timeless design and high quality. This time, we focus on the border shirt “NAVAL,” which is called a permanent staple among the items produced by St. James. The charm of “NAVAL” is explained along with the history of the brand!
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What is “SAINT JAMES”, a brand that France is proud of?
SAINT JAMES” was born in 1889 in the city of St. James in the Normandy region of northern France. Before the birth of the brand, the city of St. James was known as a production center of high quality wool, and had Mont Saint-Michel, a famous World Heritage site, as its neighbor. In 1850, Léon Lugaret, the mayor of St. James at that time, industrialized spinning, which had been done by hand in ateliers, and it grew to the point where it became a part of the textile industry, which became a major industry in the region. St. James, founded shortly thereafter, became a high quality item manufactured from the high quality wool grown on the pastures of Mont Saint-Michel. The company created marine sweaters, an important work wear for local fishermen and sailors, which is said to have been the prototype for the current St. James shirts.
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St. James’ business continued to grow steadily in the 20th century, establishing itself as a marine sports and casual wear brand. Even as the brand continued to grow, St. James remained committed to the traditional methods of manufacturing that had remained unchanged since its founding, and in 2005 it received the “EDC Award of Excellence,” given to companies that contribute to society, in recognition of “a company that correctly carries on traditions and transmits the spirit of France. In 2005, the company received the “EDC ETHIQUE & GOUVERNANCE” award, which is given to companies that have made outstanding contributions to society. Eight years later, the company was awarded the EPV label, which is given to companies with outstanding craftsmanship and technology. It continues to be loved by many people as a traditional brand that France is proud of.
What is the meaning of the St. James brand logo?
The “Né de la mer” in the St. James logo means “born from the sea,” expressing the fact that the brand was born from the sea life in Normandy, France, where nature coexists with nature. The blue color used in the logo represents the color of the Normandy sea, and the logo mark features Mont Saint-Michel, a historical heritage site in the region. The logo is meaningful, reflecting the history and policy of St. James, which has always been in harmony with nature and has provided real clothes for the people living there.
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What is the origin of the ” border shirt ” that you should know?
The border shirt is a popular staple item for spring and summer. The border shirt, which is synonymous with St. James, was originally created as a sweater for sailors. Sailors who sailed on rough seas needed clothing that would protect them from external factors such as rain and wind, and the marine sweater that was born there became the origin of today’s border shirts. The origin of the border shirt is interesting in that it is not just a design, but also has its own reasons, such as the use of tricolor red, blue, and white to make it easy to distinguish even in poor visibility at sea, or the use of a border pattern. Plain shirts were worn by captains, while border shirts were for sailors.
In the 20th century, border shirts became known for their comfort and began to spread as a fashion item, and were favored by celebrities vacationing at resorts in the south of France. They were worn by celebrities enjoying their vacations at resorts in the south of France. It is also famous that the genius painter Pablo Picasso was a doting admirer, with many portraits and snaps of him wearing Navarre. In Japan, it became a trend in the 1980s and gained popularity as a symbolic marine style item. Nowadays, border items appear every spring and summer from various brands, and the border shirt has become an essential part of people’s wardrobes as one of the standard spring and summer items that are not influenced by trends.
Five charms of “NAVAL” loved by everyone from the Navy to famous painters
The border shirt ” NAVAL” is considered to be a standard item of St. James. It is said that this name, which means “naval” in French, came from the fact that it was once the uniform of the French Navy, and it is an item with a deep history that was loved by the world-famous painter Picasso, whom everyone knows. This time, we will explain the charm of the Naval, including the difference from the border shirt “Ouessant” which is said to be a standard item of St. James.
Appeal of St. James Naval (1) “High-quality 100% cotton fabric
While many brands have moved their production bases to Asia and other countries, St. James Navarre has been thoroughly manufacturing its products in its native France for more than a hundred years. Because of its commitment to manufacturing without relying on mass production in Asia, it is said that its products are often in short supply. St. James’ Navarre is made of high quality 100% cotton fabric that can only be made in France. Compared to Wesson, the yarn count is finer and the fabric is slightly thinner, so it can be worn smoothly even in summer when the sun is strong. The fabric has a firmness due to its tight mesh, and the more it is worn and washed, the more its texture will change. In other words, the more you wear it and wash it, the more the texture will change, and the more you love it.
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The charm of the St. James Naval is its “”clean boat neckline and side slits.
The boat neck, which has a slightly wide and shallow neckline like the bottom of a ship, is adopted. It is characterized by a fresh atmosphere that cannot be achieved with a standard crew neck. Boat necks emphasize the horizontal line and are considered suitable for people with long faces, and are also popular among women because they show off the collarbone nicely. Compared to the Wesson, the boat neck has a slightly larger opening, which adds a more mature and relaxed look, and will go perfectly with spring and summer styling for a clean look. The side slits, which are not found on Wesson, create a three-dimensional effect and give the item a smart silhouette, another Naval unique feature. It is an excellent item that gives a mature finish to a border item that tends to be casual.
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St. James Naval’s charm (3) “Refreshing panel border with a border only in the center
While the Wesson has an all-over border pattern, the Naval has a panel border design with a solid color on the chest, shoulders, and hem. The overall impression is clean, high-quality, and refreshing, and is recommended for those who want to create an elegant impression rather than a street casual one.
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St. James Naval’s appeal (4) “Basic color variation
Naval is available in four colors. Compared to Wesson, which offers a wide range of colors, the Naval is more limited, but it has attractive colors that are easy to use in everyday life and are useful for daily styling. In addition to the three fresh colors of marine, black, and cobalt blue dropped into a white body, respectively, a chic item with a white border on a marine-colored body is available in a total of four colors. With the exception of the marine color, the basic colors do not appear to be very different from each other at first glance, but when you actually try them on, you will enjoy the exquisite difference in atmosphere. They go well with military items such as cargo pants, not to mention denim, so please enjoy wearing them with a variety of bottoms.
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St. James Naval’s charm (5): “You can enjoy two patterns: long-sleeved and 7′ length.
The Naval comes in two patterns: a long-sleeved type and a 7′ length. While the long-sleeved version is a classic style that can be worn with any style, the 3/4-length version can be worn as is or layered with a jacket to create a smart look. The easy-to-balance 3/4-length is sure to come in handy in the coming season.
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How to choose the size of St. James’ famous ” Naval “?
One thing to consider is the size of the Naval. St. James does not use the standard S/M/L, but rather the French notation, with sizes ranging from T0 to T7. For men’s sizes, T4 is equivalent to S, T5 is equivalent to M, and T6 is equivalent to L. All models are relatively roomy. All models have a relatively roomy silhouette, but Naval is characterized by a slightly longer length compared to Wesson. It has a slim, vertical silhouette, so those seeking a more relaxed fit are recommended to purchase one size up. Also, the length of the garment may shrink by 3~5 cm after washing, so it may be possible to calculate this when choosing a size.
